International Trademark Problems! (fwd)
David V. Rogers
dvrogers@seas.gwu.edu
Sat, 25 Apr 1998 10:45:51 -0400 (EDT)
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Date: Fri, 24 Apr 1998 09:40:09 EDT
From: EAGLE241 <EAGLE241@aol.com>
To: JMB@cais.com, Anne_E._Brookes@oxy.com, tbrooks@evansville.net,
BKBurnette@classic.msn.com, FSMC1@aol.com, UC5758976@aol.com,
Steelshoes@aol.com, Stemthrotl@aol.com,
jimdecarufel <decarufe@mnsinc.com>, W4ART@amsat.org, EmPat007@aol.com,
tgallegos@oncormed.com, Anita_Gray@oxy.com, TenTennis@aol.com,
Gkm28@aol.com, sguidos@primelumber.com, Melody.Hall@noaa.gov,
Innerfield@aol.com, HLeeds@aol.com, w4xg@nova.org, macnabr@ncr.disa.mil,
Barbara.mcnaught@noaa.gov, ALAN.MUNRO@zzapp.org, gpage@mindspring.com,
DVROGERS@seas.gwu.edu, ross.merlin@usa.net, rmerlin@osophs.dhhs.gov,
mitchr@cais.com, sruffin@citizen.infi.net, wsammler@monumental.com,
wsammler@mnsinc.com, DUCATI650@aol.com, HarryRose@aol.com,
EdMania@aol.com, Dinah_H._Stephens@oxy.com, astern@seas.gwu.edu,
DYARBROU@clark.net, Yarmoose@aol.com
Subject: International Trademark Problems!
Good ones
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Date: Fri, 24 Apr 1998 08:43:00 -0400 (EDT)
From: Danny Yarbrough <danny@integrion.net>
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Subject: fwd: GREAT INTERNATIONAL MARKETING SCREW-UPS (fwd)
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Let ne add one more. Sales of the Chevrolet NOVA were l;ousy in latin
countries.
No va can be translated as either doesn't run or it doesnt get out of it's
own way.
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Date: Fri, 24 Apr 1998 08:43:00 -0400 (EDT)
From: Danny Yarbrough <danny@integrion.net>
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Subject: fwd: GREAT INTERNATIONAL MARKETING SCREW-UPS (fwd)
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---------- Forwarded message ----------
Date: Fri, 24 Apr 1998 08:21:13 -0400 (EDT)
From: Rusty Morgan <rmorgan@integrion.net>
To: brian@integrion.net, danny@integrion.net, pll@integrion.net
Subject: fwd: GREAT INTERNATIONAL MARKETING SCREW-UPS (fwd)
DOH!!!!
----- Begin Included Message -----
>>
>>GREAT INTERNATIONAL MARKETING SCREW-UPS
>>
>>1. Coors put its slogan, "Turn it loose," into Spanish, where it
>>was read as "Suffer from diarrhea".
>>
>>2. Scandinavian vacuum manufacturer Electrolux used the following
>>in an American campaign: Nothing sucks like an Electrolux.
>>
>>3. Clairol introduced the "Mist Stick", a curling iron, into
>>German only to find out that "mist" is slang for manure. Not
>>too many people had use for the "manure stick".
>>
>>4. When Gerber started selling baby food in Africa, they used the
>>same packaging as in the US, with the beautiful Caucasian baby
>>on the label. Later they learned that in Africa, companies
>>routinely put pictures on the label of what's inside, since
>>most people can't read.
>>
>>5. Colgate introduced a toothpaste in France called Cue, the name
>>of a notorious porno magazine.
>>
>>6. An American T-shirt maker in Miami printed shirts for the
>>Spanish market which promoted the Pope's visit. Instead of "I saw the
>>Pope (El Papa), the shirts read "I saw the potato" (la papa).
>>
>>7. Pepsi's "Come alive with the Pepsi Generation" translated into
>>"Pepsi brings your ancestors back from the grave", in Chinese.
>>
>>8. Frank Perdue's chicken slogan, "it takes a strong man to make
>>a tender chicken" was translated into Spanish as "it takes an
>>aroused man to make a chicken affectionate".
>>
>>9. The Coca-Cola name in China was first read as "Ke-kou-ke-la",
>>meaning "Bite the wax tadpole" or "female horse stuffed with
>>wax", depending on the dialect. Coke then researched 40,000
>>characters to find a phonetic equivalent "ko-kou-ko-le",
>>translating into "happiness in the mouth".
>>
>>10. When Parker Brothers marketed a ballpoint pen in Mexico, its ads
>>were supposed to have read, "it won't leak in your pocket and
>>embarrass you". Instead, the company thought that the word
>>"embarazar" (to impregnate) meant to embarrass, so the ad
>>read: "It won't leak in your pocket and make you pregnant".
>>
>>11. The Dairy folks who came up with the "Got Milk" slogan translated
>>it into Spanish where it became, "Are You Lactating?"
>>
>Dascha Inciarte, JRI Health's Assisted Living Program
>Tel: (617) 457-8142 ext. 312 Fax: (617) 457-8155
>e-mail: dinciarte@jri.org
>
>
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